SHAHKAAR AFFILIATE PROGRAM TERMS AND CONDITIONS

Welcome to the Shahkaar Affiliate Program.

These Affiliate Program Terms and Conditions (“Terms”) govern participation in the affiliate program operated by Shahkaar Fashions Private Limited, trading under the brand name Shahkaar (“Shahkaar,” “we,” “us,” or “our”).

Any individual, company, publisher, influencer, content creator, agency, or other entity participating in the Affiliate Program is referred to as an “Affiliate,” “you,” or “your.”

By applying for, accessing, or participating in the Affiliate Program, you confirm that you have read, understood, and agreed to these Terms. If you do not agree to these Terms in their entirety, you must not register for or participate in the Affiliate Program.

1. Eligibility and Registration

To participate in the Affiliate Program, you must:

1. Be at least 18 years old and legally capable of entering into a binding agreement;

2. Provide complete, accurate, and current registration, identity, tax, payment, website, and promotional-channel information;

3. Own, control, or be duly authorized to use every website, social-media account, application, newsletter, or other channel through which you intend to promote Shahkaar;

4. Comply with all applicable laws, regulations, advertising standards, platform policies, and these Terms; and

5. Not have previously been suspended or removed from the Affiliate Program unless Shahkaar has expressly authorized your participation again in writing.

You must promptly update your account if any information supplied during registration changes.

You are responsible for maintaining the confidentiality and security of your Affiliate Program account. Activity conducted through your account will be treated as activity undertaken by you unless you notify us promptly of unauthorized access.

2. Approval or Rejection of Applications

Submission of an application does not guarantee acceptance into the Affiliate Program.

Shahkaar may approve, reject, place on hold, or request further information regarding any application at its sole discretion. We are not required to provide a reason for rejecting an application.

Approval applies only to the Affiliate and promotional channels disclosed in the application. You must obtain our prior written approval before materially changing your promotional methods or using additional websites, accounts, applications, advertising networks, or other channels.

Approval of an Affiliate does not constitute an endorsement by Shahkaar of the Affiliate or the Affiliate’s content.

3. Affiliate Links and Coupon Codes

Once approved, you may receive access to:

• A unique affiliate link;

• Links to specific products, collections, or pages;

• A unique coupon or promotional code; and/or

• Approved banners, photographs, text, logos, and other promotional materials.

You must use only the tracking links, codes, and materials issued or expressly approved by Shahkaar.

Coupon codes may be subject to product, customer, territory, minimum-order, expiry, sale, or other restrictions. These restrictions may be displayed in your affiliate dashboard, Affiliate Guide, or campaign instructions.

You must not:

1. Promote a coupon code that has not been assigned or expressly approved for your use;

2. Alter, conceal, misspell, or misrepresent a coupon code;

3. Present a publicly available Shahkaar discount code as an exclusive Affiliate offer;

4. Publish expired, unauthorized, leaked, or fabricated coupons;

5. Submit your code to coupon, cashback, deal, or voucher websites without prior written approval;

6. Encourage customers to cancel and reorder solely to obtain Affiliate attribution; or

7. Claim that your link or code provides the “best,” “highest,” or “exclusive” discount unless Shahkaar has confirmed this in writing.

Where a customer uses both an Affiliate link and a coupon code, only one commission will be payable. There will be no duplicate commission for the same order.

4. Attribution and Tracking

Affiliate attribution is determined exclusively by Shahkaar’s tracking system and Affiliate Program platform.

Unless otherwise stated in the affiliate dashboard or applicable campaign terms, attribution may be based on the most recent eligible Affiliate interaction within the applicable tracking period.

The applicable cookie or tracking period will be stated in the registration form, affiliate dashboard, Affiliate Guide, or campaign details.

Tracking depends on factors including cookies, browser settings, device configuration, consent preferences, ad blockers, technical compatibility, and the customer’s subsequent actions. Shahkaar does not guarantee that every visit or order will be tracked.

No commission will be payable where:

• Cookies or tracking technologies are rejected, deleted, blocked, or unavailable;

• The customer changes devices, browsers, or sessions and attribution is lost;

• The Affiliate link or code is incorrectly used;

• The order cannot be reliably attributed to the Affiliate;

• Another eligible Affiliate receives attribution under the applicable tracking rules;

• The customer uses an unauthorized coupon or promotional method;

• Tracking has been manipulated or interfered with; or

• The referral originates from prohibited traffic.

Shahkaar’s tracking records and attribution decisions will be final, except in the case of a clear and demonstrable technical error.

5. Commission Eligibility

An Affiliate may earn commission only on an eligible order that:

1. Is placed on an official Shahkaar website through an eligible Affiliate referral;

2. Is successfully paid for;

3. Is accepted, processed, and fulfilled by Shahkaar;

4. Is not cancelled, refunded, returned, disputed, charged back, fraudulent, duplicated, or otherwise reversed;

5. Is placed by a genuine third-party customer for legitimate personal or business use;

6. Complies with these Terms and the applicable campaign conditions; and

7. Has completed the applicable validation, return, and chargeback period.

The commission rate and structure applicable to you will be displayed in the affiliate dashboard, Affiliate Guide, or written campaign offer.

Unless expressly stated otherwise, commission is calculated on the net eligible product value actually retained by Shahkaar, after deducting:

• Discounts and coupon reductions;

• Returns and refunds;

• Cancellations and chargebacks;

• Taxes, GST, VAT, customs duties, and similar government charges;

• Shipping, delivery, insurance, and handling charges;

• Gift cards, store credit, or loyalty points used;

• Payment-processing or marketplace adjustments, where applicable; and

• Any other amount not forming part of the net product revenue retained by Shahkaar.

Commission is not earned merely because it appears as pending, tracked, or estimated in the affiliate dashboard.

6. Commission Review, Reversal, and Withholding

All referrals and commissions are subject to review and validation.

Shahkaar may reject, reverse, cancel, withhold, offset, or recover commission connected with:

• A cancelled, returned, refunded, or partially refunded order;

• A payment dispute, chargeback, or fraudulent transaction;

• A self-referral or related-party order;

• Duplicate orders or duplicate attribution;

• An order placed for resale where the applicable campaign does not permit it;

• Unauthorized paid advertising;

• Misleading, deceptive, or unlawful promotion;

• Cookie stuffing, click injection, forced clicks, or tracking manipulation;

• Use of an unauthorized coupon;

• Abuse of Shahkaar’s return, discount, payment, or shipping policies;

• An Affiliate’s breach of these Terms; or

• Any transaction that Shahkaar reasonably believes is artificial, collusive, suspicious, or not generated through genuine customer interest.

Where commission has already been paid on an ineligible order, Shahkaar may deduct the amount from future payments or request repayment.

The fair-use policy allows Shahkaar to review every referral and order before approving commission.

7. Payments

To receive payment, you must provide complete and accurate payment, bank, identity, and tax information in the affiliate dashboard.

The payment schedule, minimum payout threshold, supported payment methods, and applicable currency will be stated in the affiliate dashboard or Affiliate Guide.

Payments will be made only after:

• The commission has been approved;

• The applicable validation and return period has expired;

• The minimum payout threshold has been reached;

• Required tax and payment documentation has been received; and

• There is no pending investigation or suspected violation.

You are responsible for:

• All taxes arising from commission received;

• Providing legally required invoices or tax documentation, where applicable;

• Payment-provider, intermediary-bank, foreign-exchange, or receiving-bank charges; and

• Ensuring that your payment details remain accurate.

Shahkaar may deduct or withhold taxes where required by law. Shahkaar will not be responsible for payments delayed, rejected, or lost because of incorrect or incomplete information supplied by the Affiliate.

8. Strict Prohibition on Google Ads and Paid Search Traffic

Affiliates are strictly prohibited from using Google Ads to advertise, promote, redirect to, or generate traffic for Shahkaar, any Shahkaar product, any Shahkaar website, or any Affiliate link or coupon code.

This prohibition applies to all Google advertising formats, including:

• Google Search Ads;

• Google Shopping Ads;

• Google Display Network advertisements;

• Performance Max campaigns;

• YouTube advertisements;

• Discovery or Demand Gen campaigns;

• Gmail advertisements;

• Google remarketing or retargeting;

• App-install or in-app campaigns; and

• Any other advertising product owned, operated, distributed, or syndicated by Google.

Affiliates must not:

1. Bid on “Shahkaar,” “Shahkaar Kashmir,” “shahkaar.com,” “shahkaar.in,” any misspelling, variation, translation, trademark, product name, collection name, or branded search term associated with Shahkaar;

2. Bid on terms combining a Shahkaar brand term with words such as “coupon,” “discount,” “sale,” “review,” “official,” “cashmere,” “pashmina,” “shawl,” or similar commercial terms;

3. Use Shahkaar’s name, trademarks, domain names, product names, or confusingly similar wording in ad copy, display URLs, keywords, account names, or landing-page domains;

4. Direct paid advertisements to a Shahkaar website, Affiliate link, redirecting page, bridge page, coupon page, or any page primarily designed to forward visitors to Shahkaar;

5. Use negative-keyword strategies, broad matching, automated bidding, or dynamic keyword insertion in a manner that may cause an advertisement to appear for a Shahkaar-branded search;

6. Circumvent this restriction through another advertising account, agency, sub-affiliate, influencer, publisher, redirect, shortened URL, or third party; or

7. Use Google Ads even if the Affiliate believes the campaign targets only generic or non-branded keywords.

Google Ads referrals are subject to automatic denial. No commission will be payable for orders or traffic attributed directly or indirectly to Google Ads.

A violation may result in immediate commission cancellation, suspension, or permanent removal from the Affiliate Program.

9. Other Paid Advertising

Unless Shahkaar provides prior written approval, Affiliates must not use paid advertising on any search engine, social-media platform, advertising network, marketplace, comparison-shopping service, native-advertising platform, or other paid traffic source to promote Shahkaar.

This includes paid advertising through Bing/Microsoft Ads, Meta Ads, Instagram Ads, Facebook Ads, TikTok Ads, Pinterest Ads, Amazon Ads, influencer-whitelisting campaigns, sponsored-content networks, and similar services.

Any written approval may contain campaign-specific restrictions. Shahkaar may withdraw such approval at any time.

Organic social-media content, genuine editorial content, unpaid reviews, and lawful search-engine-optimized content are permitted, subject to these Terms.

10. Permitted Promotional Methods

Subject to these Terms, approved Affiliates may promote Shahkaar through:

• Original editorial articles and blog posts;

• Genuine product reviews;

• Organic social-media posts;

• Videos and other original content;

• Email newsletters sent to recipients who have lawfully opted in;

• Approved offline publications;

• Approved influencer content; and

• Other methods expressly authorized by Shahkaar.

All promotional content must be truthful, accurate, professional, and consistent with Shahkaar’s premium brand positioning.

11. Prohibited Conduct and Traffic

Affiliates must not engage in or facilitate:

1. Self-referrals, including purchases made by the Affiliate or on the Affiliate’s behalf;

2. Orders placed by employees, agents, household members, or closely related parties for the primary purpose of earning commission;

3. Fraudulent, automated, incentivized, bot-generated, or non-human traffic;

4. Cookie stuffing, cookie dropping, click injection, forced clicks, hidden links, pop-unders, toolbars, browser extensions, adware, spyware, malware, or similar technologies;

5. Automatic redirects or links activated without a genuine, informed user action;

6. Misleading buttons, fake notifications, fake urgency, or deceptive calls to action;

7. Spam, unsolicited bulk email, unsolicited messages, or unlawful telemarketing;

8. Domain names, social-media handles, applications, pages, or accounts containing “Shahkaar,” a Shahkaar trademark, or a confusingly similar term;

9. Impersonating Shahkaar or suggesting that an Affiliate channel is an official Shahkaar website or account;

10. False, exaggerated, unsubstantiated, or misleading product claims;

11. Misrepresentation of product composition, origin, craftsmanship, certification, availability, price, discount, delivery time, or return eligibility;

12. Altering Shahkaar product images in a way that misrepresents colour, design, dimensions, texture, workmanship, or appearance;

13. Promoting Shahkaar through illegal, hateful, violent, sexually explicit, discriminatory, defamatory, politically extremist, or otherwise unsuitable content;

14. Promoting on websites or channels involving piracy, counterfeit goods, unlawful gambling, or infringement of intellectual-property rights;

15. Generating fake reviews, fake followers, fake engagement, or fabricated testimonials;

16. Purchasing products using stolen or unauthorized payment information;

17. Interfering with Shahkaar’s website, tracking system, checkout, customer data, or security;

18. Scraping or collecting customer information without authorization;

19. Offering cashback, rewards, rebates, donations, incentives, or revenue sharing from Affiliate commission without written approval;

20. Submitting Affiliate links or codes to browser extensions, coupon injectors, AI shopping assistants, or similar tools without written approval; or

21. Using any technique whose primary purpose is to capture commission from a customer who was already intending to purchase directly from Shahkaar.

12. Affiliate Disclosures and Advertising Compliance

Affiliates must clearly and conspicuously disclose their commercial relationship with Shahkaar whenever promoting Shahkaar.

A disclosure must:

• Be placed close to the endorsement or Affiliate link;

• Be visible before or at the time the customer views the promotional claim;

• Be understandable to the intended audience;

• Not be hidden behind a link, “more” button, profile page, or lengthy group of hashtags; and

• Comply with all applicable laws, regulations, and platform rules.

Appropriate disclosures may include:

• “I may earn a commission if you purchase through this link.”

• “Affiliate link.”

• “Paid partnership with Shahkaar.”

• “Advertisement” or “Ad,” where appropriate.

Affiliates targeting customers in India must comply with applicable Indian advertising and consumer-protection requirements, including applicable influencer-advertising disclosure standards. Affiliates targeting customers in other jurisdictions must also comply with the laws and disclosure requirements applicable there.

The Affiliate is solely responsible for ensuring that all promotions and disclosures comply with applicable law.

13. Truthful Endorsements and Product Claims

Any statement about Shahkaar or its products must reflect the Affiliate’s honest opinion and actual experience.

Affiliates must not:

• Make claims that are false, misleading, or not supported by information supplied by Shahkaar;

• Claim to have used or inspected a product if they have not done so;

• Describe a product as GI-certified, government-certified, handspun, handmade, handwoven, hand-embroidered, pure Pashmina, Cashmere, limited edition, or one-of-a-kind unless the specific product is accurately described that way by Shahkaar;

• Guarantee results, investment value, appreciation, delivery dates, customs clearance, or product availability;

• Make claims that contradict the product listing, care instructions, certification terms, shipping policy, or return policy; or

• Present personal opinion as an official statement from Shahkaar.

If you become aware that previously published information is inaccurate or outdated, you must promptly correct or remove it.

14. Intellectual Property and Brand Use

Shahkaar retains all rights, title, and interest in its trademarks, trade names, logos, product photographs, videos, text, designs, website content, promotional materials, and other intellectual property.

While you remain an approved Affiliate, Shahkaar grants you a limited, non-exclusive, non-transferable, revocable, royalty-free licence to use approved promotional materials solely to promote Shahkaar in accordance with these Terms.

You must not:

• Modify Shahkaar’s logo or trademarks without written approval;

• Claim ownership of Shahkaar content;

• Register or use Shahkaar’s trademarks in a domain, company name, application name, account handle, keyword, metatag, or advertising account;

• Use Shahkaar’s content for purposes unrelated to the Affiliate Program;

• Sell, sublicense, distribute, or provide Shahkaar materials to third parties;

• Remove copyright, trademark, watermark, or attribution notices; or

• Create confusingly similar branding.

Upon suspension or termination, you must immediately stop using Shahkaar’s intellectual property and remove Affiliate links, coupon codes, and promotional materials.

15. Email, Messaging, and Privacy Compliance

Affiliates may send promotional emails or messages only to recipients who have validly consented to receive them.

Affiliates must comply with all applicable privacy, data-protection, anti-spam, telemarketing, and electronic-communications laws.

Affiliates must not:

• Send unsolicited commercial messages;

• Purchase or use unlawfully obtained mailing lists;

• Represent that an email or message was sent by Shahkaar;

• Use a misleading sender name, subject line, or reply address;

• Collect or process Shahkaar customer information without authorization; or

• share personal data with Shahkaar unless lawfully collected and necessary for the Affiliate Program.

You are independently responsible for any personal information collected through your websites or promotional channels.

16. Marketing Materials

Shahkaar may provide banners, logos, photographs, videos, product descriptions, campaign materials, or embed codes through the affiliate dashboard or by other means.

You may use these materials only:

• During your active participation in the Affiliate Program;

• For approved Affiliate promotion;

• Without misleading alterations; and

• In accordance with any accompanying campaign or brand guidelines.

Shahkaar may require you to modify or remove any promotional content. You must comply promptly and, in any event, within 48 hours of receiving the request.

17. Affiliate Network and Sub-Affiliates

Where the Affiliate Program enables a network or downline feature, you may invite others to apply using your network link.

A person becomes your downline Affiliate only after completing registration and being approved under the applicable program process.

Network commission, if offered, will be calculated according to the settings shown in the affiliate dashboard.

You must not:

• Guarantee approval, income, sales, or commission to prospective Affiliates;

• Charge a fee to join the Shahkaar Affiliate Program;

• Create a pyramid, recruitment, or investment scheme;

• Misrepresent the Affiliate Program as employment, a franchise, or a guaranteed business opportunity; or

• Operate sub-affiliate campaigns outside the approved network feature without written permission.

Shahkaar may reject, suspend, remove, or reassign a downline Affiliate and may reverse network commissions connected with an ineligible or prohibited referral.

18. Monitoring and Audit Rights

Shahkaar may monitor Affiliate websites, advertisements, content, traffic sources, coupon usage, referrals, and transactions to verify compliance.

Upon request, you must provide reasonable evidence regarding:

• Traffic sources;

• Advertising accounts and campaign reports;

• Referring URLs;

• Audience and engagement data;

• Promotional content;

• Email-consent records;

• Sub-affiliate activity; and

• Any other information reasonably required to investigate compliance.

Failure to provide requested information may result in commission withholding, suspension, or termination.

19. Suspension and Termination

Either party may terminate participation in the Affiliate Program at any time by providing notice.

Shahkaar may immediately suspend or terminate an Affiliate, disable links or codes, and withhold disputed commission where Shahkaar reasonably believes that the Affiliate has:

• Breached these Terms;

• Used prohibited traffic, including Google Ads;

• Engaged in fraud, abuse, manipulation, or unlawful conduct;

• Harmed or risked harming Shahkaar’s brand or reputation;

• Failed to provide requested verification;

• Supplied false or incomplete information;

• Remained inactive for an extended period; or

• Created legal, regulatory, financial, or security risk.

Termination does not affect rights or liabilities that arose before termination.

Valid commission approved before termination may remain payable according to the regular payment schedule. However, no commission will be payable on fraudulent, prohibited, reversed, or non-compliant transactions.

If you wish to leave the Affiliate Program, contact us at info@shahkaar.com.

20. Independent Contractor Relationship

The Affiliate is an independent contractor.

Nothing in these Terms creates an employment, partnership, joint venture, franchise, agency, fiduciary, sales-representative, or exclusive relationship between the Affiliate and Shahkaar.

You have no authority to:

• Enter into any agreement on behalf of Shahkaar;

• Make commitments or warranties for Shahkaar;

• Collect money on Shahkaar’s behalf;

• Provide refunds or customer-service decisions on Shahkaar’s behalf; or

• Represent that you are an employee, authorized representative, or agent of Shahkaar.

21. Confidentiality

Information identified as confidential, or which should reasonably be understood to be confidential, must not be disclosed or used outside the Affiliate Program.

Confidential information may include unpublished commission rates, customer information, campaign plans, commercial terms, unreleased products, conversion data, internal communications, security information, and non-public business information.

This obligation survives termination of your Affiliate participation.

22. Disclaimer of Warranties

The Affiliate Program, tracking system, links, dashboard, promotional materials, and related services are provided on an “as is” and “as available” basis.

To the maximum extent permitted by law, Shahkaar does not guarantee:

• Continuous or error-free operation;

• Any minimum traffic, sales, conversion, or commission;

• Accurate tracking in every circumstance;

• Continued availability of any product, discount, campaign, market, or website;

• Acceptance of every customer order; or

• Continued operation of the Affiliate Program.

Shahkaar may modify, suspend, or discontinue any aspect of the Affiliate Program.

23. Limitation of Liability

To the maximum extent permitted by law, Shahkaar will not be liable for indirect, incidental, special, punitive, exemplary, or consequential loss, including loss of profit, revenue, data, goodwill, opportunity, or anticipated commission.

Shahkaar’s total aggregate liability arising from the Affiliate Program will not exceed the total valid commission paid or payable to the Affiliate during the six months immediately preceding the event giving rise to the claim.

Nothing in these Terms excludes liability that cannot lawfully be excluded.

24. Indemnification

You agree to indemnify, defend, and hold harmless Shahkaar, Shahkaar Fashions Private Limited, and their directors, officers, employees, representatives, and agents from claims, losses, liabilities, penalties, damages, costs, and reasonable legal expenses arising out of or relating to:

• Your promotional activity;

• Your breach of these Terms;

• Your violation of applicable law or third-party rights;

• Your content, claims, websites, advertisements, or communications;

• Your misuse of Shahkaar’s intellectual property;

• Your collection or processing of personal data; or

• Fraudulent, negligent, or wilful conduct by you or anyone acting on your behalf.

25. Changes to the Program or These Terms

Shahkaar may update these Terms, commission structures, tracking rules, campaign conditions, payment schedules, or Program features.

Material changes will be communicated through the affiliate dashboard, by email, or by publication on the applicable Shahkaar website.

Unless otherwise stated, changes apply prospectively from the effective date shown in the updated Terms. Continued participation after the effective date constitutes acceptance of the updated Terms.

If you do not agree to an update, you must stop participating in the Affiliate Program.

26. Governing Law and Dispute Resolution

These Terms are governed by the laws of India.

The parties will first attempt in good faith to resolve any dispute through written discussions. A party raising a dispute must provide written notice describing the issue, and the parties will have 30 days to attempt an amicable resolution.

If the dispute cannot be resolved, it will be referred to arbitration under the Arbitration and Conciliation Act, 1996, as amended. The arbitration will be conducted by a sole arbitrator mutually appointed by the parties. If the parties cannot agree on an arbitrator, the arbitrator will be appointed in accordance with the Act.

The seat and venue of arbitration will be Srinagar, Jammu and Kashmir, India, and the proceedings will be conducted in English.

Subject to the arbitration provision, courts having jurisdiction in Srinagar, Jammu and Kashmir, India, will have exclusive jurisdiction.

27. General Provisions

If any provision of these Terms is found invalid or unenforceable, the remaining provisions will continue in effect.

Failure by Shahkaar to enforce a provision does not waive its right to enforce that provision later.

You may not transfer, assign, sublicense, or delegate your rights or obligations under these Terms without Shahkaar’s prior written consent. Shahkaar may assign these Terms as part of a restructuring, merger, acquisition, business transfer, or transfer of the Affiliate Program.

These Terms, together with applicable campaign terms, Affiliate Guides, dashboard settings, and written approvals, constitute the entire agreement concerning participation in the Affiliate Program.

If campaign-specific written terms conflict with these general Terms, the campaign-specific terms will apply only to that campaign. However, the prohibition on Google Ads will continue to apply unless Shahkaar expressly states otherwise in writing.

Headings are for convenience only and do not affect interpretation.

Provisions concerning commission reversals, intellectual property, confidentiality, indemnification, limitation of liability, governing law, dispute resolution, and accrued obligations survive termination.

28. Contact Information

For questions, notices, or requests concerning the Affiliate Program, contact:

Shahkaar Fashions Private Limited
Brand: Shahkaar
Website: https://shahkaar.com
Email: info@shahkaar.com

By applying for or participating in the Shahkaar Affiliate Program, you acknowledge that you have read, understood, and agreed to these Affiliate Program Terms and Conditions.

SHAHKAAR AFFILIATE PROGRAM PRIVACY POLICY

This Affiliate Program Privacy Policy (“Privacy Policy”) explains how Shahkaar Fashions Private Limited, trading under the brand name Shahkaar (“Shahkaar,” “we,” “us,” or “our”), collects, uses, stores, shares, and otherwise processes personal information in connection with the Shahkaar Affiliate Program (“Affiliate Program”).

This Privacy Policy applies to:

• Individuals and businesses applying to or participating in the Affiliate Program;

• Representatives, employees, or agents of business Affiliates;

• Prospective Affiliates;

• Customers whose visits or purchases are attributed or potentially attributed to an Affiliate;

• Visitors who interact with Affiliate links, coupon codes, or other referral technologies; and

• Individuals who contact us concerning the Affiliate Program.

The Affiliate Program may be operated using third-party technology, including the UpPromote Affiliate Marketing application or a successor affiliate-management platform. These service providers may process information on our behalf or, in limited circumstances, for their own independently disclosed purposes.

By applying for or participating in the Affiliate Program, you acknowledge that you have read this Privacy Policy. Where consent is legally required, we will request it separately and in an appropriate manner.

This Privacy Policy should be read together with the Shahkaar Affiliate Program Terms and Conditions, our general website Privacy Policy, Cookie Policy, and any additional privacy notice displayed when information is collected.

1. Who Is Responsible for Your Information?

For personal information collected and processed for the operation of the Shahkaar Affiliate Program, the responsible entity is:

Shahkaar Fashions Private Limited
Trading as: Shahkaar
Website: https://shahkaar.com
Privacy and Affiliate Program email: info@shahkaar.com

Depending on the applicable law, Shahkaar may be described as the “data controller,” “business,” or “data fiduciary” responsible for determining why and how personal information is processed.

UpPromote and other technology providers may act as service providers or data processors on Shahkaar’s behalf. They may also process limited information as independent controllers where necessary to provide, secure, maintain, or improve their own services, comply with law, or prevent fraud. Such independent processing is governed by the respective provider’s privacy policy.

2. Information We Collect From Affiliate Applicants and Affiliates

The information collected will depend on how you interact with the Affiliate Program, the information you choose to provide, and the features enabled in the affiliate platform.

We may collect the following categories of information:

2.1 Identity and Contact Information

This may include:

• Full name;

• Business or trading name;

• Username;

• Email address;

• Telephone number;

• Postal or business address;

• Country or region;

• Date of birth or age confirmation, where required;

• Government-issued identification, where reasonably necessary for verification or legal compliance; and

• Names and details of authorized business representatives.

2.2 Affiliate Application Information

This may include:

• Website URLs;

• Blog or publication details;

• Social-media profiles and account names;

• Audience size, location, demographics, or engagement information;

• Content category or promotional niche;

• Intended promotional methods;

• Information about previous affiliate-marketing experience;

• Reasons for applying;

• Referral or network information;

• The identity of an upline Affiliate, where applicable; and

• Other information submitted in the application or affiliate profile.

2.3 Account and Technical Information

This may include:

• Affiliate account ID;

• Login and authentication information;

• Account settings;

• IP address;

• Browser type and version;

• Device type;

• Operating system;

• Time zone;

• Language;

• Login dates and times;

• Session and security records;

• Referring URLs;

• Cookie and device identifiers; and

• Information concerning the use of the affiliate dashboard.

We recommend that you do not send passwords or sensitive authentication credentials to Shahkaar by email or other unsecured channels.

2.4 Payment and Tax Information

This may include:

• Bank-account or payment-provider details;

• Payment method;

• Account-holder or beneficiary name;

• Billing address;

• Tax identification number;

• GST registration details;

• PAN or other legally required tax information;

• Invoices;

• Withholding-tax information;

• Payment currency;

• Commission-payment history; and

• Information necessary to investigate failed, returned, disputed, or duplicate payments.

Full bank or payment details may be collected directly by a payment provider or affiliate platform. Shahkaar may receive only the information necessary to initiate, verify, record, or reconcile payments.

2.5 Commission and Performance Information

This may include:

• Affiliate links and coupon codes assigned to you;

• Clicks, referrals, and conversions;

• Referred order IDs;

• Eligible order value;

• Commission rates and amounts;

• Pending, approved, rejected, reversed, or paid commissions;

• Payment history;

• Refunds, cancellations, returns, and chargebacks;

• Network or downline activity;

• Promotional campaign participation;

• Traffic sources; and

• Suspected fraudulent or prohibited activity.

2.6 Communications

We may retain information you provide when you:

• Contact Affiliate Program support;

• Respond to a compliance inquiry;

• Submit a complaint or appeal;

• Request commission review;

• Participate in a survey or promotion;

• Report unauthorized activity; or

• Communicate with Shahkaar by email, telephone, messaging service, social media, or another channel.

3. Information Collected About Customers and Website Visitors

When a person clicks an Affiliate link, uses an Affiliate coupon code, visits a Shahkaar website, or makes a purchase, we and our service providers may collect information needed to track and validate the referral.

This may include:

• Affiliate or referral identifier;

• Cookie or device identifier;

• IP address;

• Browser and device information;

• Referring page or URL;

• Landing page;

• Date and time of the visit;

• Pages or products viewed;

• Coupon code used;

• Order ID;

• Order date and status;

• Products purchased;

• Quantity and net eligible product value;

• Currency;

• Discount amount;

• Shipping, tax, or duty amount where relevant to commission calculation;

• Payment and fulfilment status;

• Cancellation, refund, return, or chargeback status;

• Country, region, or approximate location;

• Customer identifier or contact information, but only where made available by the commerce platform and necessary to validate a referral, prevent fraud, resolve a dispute, or administer the Affiliate Program; and

• Information indicating whether the visit originated from a permitted or prohibited traffic source.

Shahkaar does not provide Affiliates with customers’ full payment-card information.

Affiliates generally receive only the information available through their affiliate dashboard, such as referral status, order value, products, commission, and order identifiers. Customer personal information will not be disclosed to an Affiliate unless necessary and legally permitted.

4. Information Collected From Shopify and Other Commerce Platforms

Because the Affiliate Program is connected to Shahkaar’s e-commerce operations, our affiliate platform may receive certain information from Shopify or another commerce platform.

Depending on the permissions and features enabled, this may include:

• Shahkaar store name and domain;

• Store currency, language, and country;

• Product and collection information;

• Order and transaction information;

• Discount and coupon information;

• Return, refund, and cancellation information;

• Customer or visitor identifiers;

• Affiliate-attribution information; and

• Information necessary to install, operate, troubleshoot, secure, or remove the affiliate application.

Such information is used only for legitimate operational, contractual, legal, security, and Affiliate Program purposes.

5. Cookies and Affiliate Tracking Technologies

Cookies are small data files placed on a browser or device. They may contain a unique identifier that enables a website or service to recognize a browser or device.

The Affiliate Program may use:

• First-party cookies;

• Third-party cookies;

• Referral parameters;

• Coupon-code attribution;

• Pixels or tracking tags;

• Local storage;

• Device or browser identifiers; and

• Server-side transaction records.

These technologies may be used to:

• Identify the Affiliate responsible for a referral;

• Maintain attribution during the applicable tracking period;

• Measure Affiliate Program performance;

• Prevent duplicate attribution;

• Detect fraud, abuse, and prohibited advertising;

• Apply a coupon code;

• Verify commission eligibility;

• Maintain security; and

• Improve the Affiliate Program.

The duration of an Affiliate tracking cookie may be stated in the Affiliate registration form, affiliate dashboard, Affiliate Guide, Cookie Policy, or campaign terms.

You may block or delete cookies through your browser settings or applicable consent tools. However, if tracking technologies are blocked, rejected, deleted, or unavailable, we may be unable to attribute an order to an Affiliate.

Where legally required, non-essential cookies or similar technologies will be used only after obtaining the required consent.

General information about controlling cookies is available through your browser’s support documentation. Links presented through the affiliate dashboard may also provide relevant cookie-management information.

6. Google Ads and Prohibited-Traffic Detection

The Shahkaar Affiliate Program prohibits Affiliates from generating traffic through Google Ads, as further described in the Affiliate Program Terms and Conditions.

To enforce this restriction, we and our service providers may process information such as:

• Referring URLs;

• Campaign parameters;

• Click identifiers;

• UTM parameters;

• Source and medium information;

• Landing pages;

• Redirect chains;

• IP and device information;

• Order-attribution records;

• Coupon usage;

• Traffic patterns;

• Advertising-network indicators; and

• Other technical or transactional information that may indicate prohibited paid advertising.

The affiliate platform may automatically identify and deny referrals believed to have originated directly or indirectly from Google Ads or another prohibited traffic source.

An automatically denied referral will not generate an approved commission unless Shahkaar determines, following review, that the referral was incorrectly classified.

If you believe a referral has been wrongly denied, you may contact info@shahkaar.com and provide relevant supporting information. We may request campaign reports, traffic-source records, referring URLs, screenshots, or other evidence necessary to review the referral.

We may continue to retain information connected with prohibited traffic where reasonably necessary to:

• Investigate a violation;

• Prevent repeat abuse;

• Defend or enforce contractual rights;

• Maintain accurate commission records;

• Comply with legal obligations; or

• Protect Shahkaar, its customers, and the Affiliate Program.

7. How We Use Personal Information

We may process personal information for the following purposes:

7.1 Operating the Affiliate Program

This includes:

• Receiving and evaluating applications;

• Creating and administering Affiliate accounts;

• Generating Affiliate links and coupon codes;

• Tracking clicks, referrals, orders, and commissions;

• Managing Affiliate networks or downlines;

• Providing the affiliate dashboard;

• Calculating and paying commission;

• Communicating campaign information;

• Providing promotional materials; and

• Responding to support requests.

7.2 Verification and Compliance

This includes:

• Verifying identity, age, business, website, and promotional channels;

• Reviewing Affiliate activity;

• Confirming traffic sources;

• Enforcing Affiliate Program Terms and Conditions;

• Detecting Google Ads and other prohibited traffic;

• Investigating unauthorized coupon promotion;

• Preventing self-referrals, duplicate attribution, cookie stuffing, or manipulation;

• Detecting fraud, abuse, cyber threats, and suspicious transactions;

• Conducting audits; and

• Suspending or terminating non-compliant accounts.

7.3 Payments, Accounting, and Tax

This includes:

• Validating commission;

• Processing payouts;

• Issuing or receiving invoices;

• Reconciling payments;

• Applying withholding taxes;

• Maintaining financial records;

• Responding to payment disputes; and

• Complying with accounting, tax, banking, and regulatory requirements.

7.4 Communication

This includes:

• Sending account, payment, security, and service notices;

• Notifying Affiliates about campaigns or program changes;

• Responding to inquiries;

• Requesting documents or verification;

• Communicating changes to these Terms or this Privacy Policy; and

• Sending optional promotional communications where permitted.

You may unsubscribe from optional marketing communications, but you may continue to receive essential Affiliate Program, transaction, compliance, legal, or security communications.

7.5 Analysis and Improvement

This includes:

• Measuring Affiliate and campaign performance;

• Understanding referral patterns;

• Troubleshooting technical issues;

• Improving tracking and attribution;

• Evaluating program effectiveness;

• Developing new Affiliate Program features; and

• Producing aggregated or de-identified analytics.

7.6 Legal and Protective Purposes

This includes:

• Complying with law, regulation, court orders, and lawful government requests;

• Establishing, exercising, or defending legal claims;

• Enforcing contracts;

• Protecting Shahkaar’s intellectual property;

• Protecting the rights, safety, property, and security of Shahkaar, its Affiliates, customers, employees, and others; and

• Supporting a merger, restructuring, financing, acquisition, or sale of all or part of the business.

8. Legal Grounds for Processing

Depending on the applicable jurisdiction and circumstances, we may process personal information on one or more of the following grounds:

• You have provided valid consent;

• Processing is necessary to take steps at your request before entering into an agreement;

• Processing is necessary to perform or administer the Affiliate Program agreement;

• Processing is necessary to comply with a legal obligation;

• Processing is necessary for legitimate business interests, provided those interests are not overridden by applicable privacy rights;

• Processing is necessary to prevent fraud, protect security, or enforce legal rights;

• You voluntarily provided the information for a specified and lawful purpose; or

• Another lawful basis or permitted legitimate use applies.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal will not affect processing lawfully undertaken before the withdrawal.

Withdrawal of consent may prevent us from providing features that require the relevant information. For example, we cannot administer an Affiliate account or pay commission without the necessary identity, tracking, tax, and payment information.

9. How We Share Personal Information

We do not sell Affiliate or customer personal information for money.

We may share information with the following categories of recipients where reasonably necessary:

9.1 Affiliate-Technology Providers

This includes UpPromote or another platform used to manage:

• Applications;

• Affiliate accounts;

• Tracking;

• Coupon attribution;

• Commission;

• Payments;

• Network relationships;

• Fraud detection; and

• Affiliate communications.

9.2 E-Commerce and Hosting Providers

This may include Shopify and providers supporting Shahkaar’s websites, hosting, checkout, order management, analytics, cybersecurity, and technical infrastructure.

9.3 Payment, Banking, and Accounting Providers

Information may be shared with:

• Banks;

• Payment processors;

• Payout providers;

• Foreign-exchange providers;

• Accountants;

• Auditors;

• Tax consultants; and

• Financial software providers.

9.4 Professional Advisers

We may share information with lawyers, auditors, consultants, insurers, investigators, and other professional advisers subject to appropriate confidentiality obligations.

9.5 Government and Legal Authorities

We may disclose information where reasonably necessary to:

• Comply with applicable law;

• Respond to a court order, regulatory request, or lawful government demand;

• Report suspected fraud or unlawful activity;

• Protect legal rights or public safety; or

• Establish, exercise, or defend legal claims.

9.6 Corporate Transactions

Information may be disclosed in connection with a proposed or completed merger, acquisition, investment, financing, reorganization, insolvency, sale of assets, or transfer of all or part of Shahkaar’s business.

Any recipient will be required to process the information consistently with applicable law and the purpose for which it was disclosed.

9.7 With Your Authorization

We may share information with another party when you have specifically instructed or authorized us to do so.

10. Affiliates’ Responsibilities for Personal Information

Affiliates may independently collect personal information through their own websites, social-media accounts, newsletters, advertisements, or other promotional channels.

Each Affiliate is independently responsible for:

• Providing an appropriate privacy notice;

• Obtaining any required consent;

• Complying with cookie and tracking requirements;

• Protecting the information collected;

• Responding to privacy requests;

• Complying with anti-spam and direct-marketing laws; and

• Ensuring that personal information is lawfully shared with Shahkaar.

Affiliates must not:

• Collect personal information while falsely representing themselves as Shahkaar;

• Collect payment-card information on Shahkaar’s behalf;

• provide Shahkaar with unlawfully obtained customer lists;

• Use Shahkaar customer information for independent marketing;

• Scrape customer information from Shahkaar websites;

• Attempt to identify customers from aggregated Affiliate reports; or

• Share Affiliate dashboard information containing customer data with unauthorized parties.

If an Affiliate receives personal information from Shahkaar, the Affiliate must use it only for the authorized purpose, maintain appropriate security, and delete it when no longer required.

11. International Data Transfers

Shahkaar is based in India, but our service providers, Affiliates, customers, and technical infrastructure may be located in other countries.

As a result, personal information may be processed or stored outside the country where it was originally collected. Those countries may have privacy laws different from the laws of your country.

Where required, we will use appropriate contractual, organizational, or legal safeguards for international transfers. Transfers will also remain subject to any restrictions imposed under applicable Indian data-protection law.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods may depend on:

• The duration of the Affiliate relationship;

• The applicable cookie or attribution period;

• Commission validation, return, refund, and chargeback periods;

• Payment, tax, accounting, audit, and regulatory requirements;

• Fraud-prevention and security needs;

• The existence of a complaint, investigation, or dispute;

• Applicable limitation periods; and

• The need to establish, exercise, or defend legal claims.

Affiliate account and performance information may be retained after termination where needed to maintain accurate commission, payment, compliance, and fraud-prevention records.

When information is no longer required, we may delete it, anonymize it, aggregate it, or securely isolate it until deletion is reasonably possible.

Backup copies may remain for a limited period after deletion from active systems.

13. Data Security

We use reasonable administrative, technical, contractual, and organizational safeguards designed to protect personal information from:

• Unauthorized access;

• Accidental loss;

• Misuse;

• Alteration;

• Destruction;

• Unauthorized disclosure; and

• Other unlawful processing.

These safeguards may include access controls, authentication, encryption where appropriate, logging, vendor controls, secure hosting, restricted permissions, and account monitoring.

No internet transmission, database, or storage system can be guaranteed to be completely secure. You are responsible for:

• Using a strong and unique password;

• Protecting your Affiliate account credentials;

• Restricting account access to authorized persons;

• Securing devices used to access the dashboard; and

• Notifying us promptly of suspected unauthorized access.

Security incidents may be reported to info@shahkaar.com.

Where required by applicable law, we will notify affected individuals and relevant authorities of an eligible personal-data breach.

14. Your Privacy Rights

Subject to applicable law, you may have the right to:

• Obtain information about how your personal information is processed;

• Request access to personal information held about you;

• Request correction of inaccurate or misleading information;

• Request completion or updating of incomplete information;

• Request deletion or erasure;

• Withdraw consent;

• Object to or restrict certain processing;

• Request portability of eligible information;

• Request review of certain automated decisions;

• Nominate another person to exercise rights where applicable;

• Opt out of certain marketing communications;

• Submit a grievance or complaint; and

• Contact an applicable privacy or data-protection authority.

These rights are not absolute. A request may be restricted or refused where processing or retention is necessary to:

• Comply with law;

• Complete or document an eligible payment;

• Maintain tax or accounting records;

• Prevent or investigate fraud;

• Resolve a dispute;

• Enforce the Affiliate Program Terms and Conditions;

• Protect the rights of another person; or

• Establish, exercise, or defend legal claims.

To exercise an applicable privacy right, contact info@shahkaar.com.

Your request should identify:

• Your full name;

• Your Affiliate account email address;

• The right you wish to exercise; and

• The information or processing concerned.

We may request reasonable information to verify your identity and authority before acting on the request. We will respond within the period required by applicable law.

If your information is controlled independently by UpPromote, Shopify, an Affiliate, or another third party, we may direct or forward your request to the appropriate party where permitted.

15. Complaints and Grievance Redressal

If you have a concern about how personal information is handled, contact:

Privacy and Grievance Contact
Shahkaar Fashions Private Limited
Email: info@shahkaar.com
Website: https://shahkaar.com

Please include sufficient information to understand and investigate the concern.

We will review the complaint and respond within the period required by applicable law. We may contact you for clarification or verification.

Where applicable, you may also have the right to submit a complaint to the competent privacy, consumer-protection, or data-protection authority. We encourage you to contact us first so that we have an opportunity to address the concern.

16. Children and Minors

The Shahkaar Affiliate Program is intended only for persons who are at least 18 years old and legally capable of entering into an agreement.

Children and minors are not permitted to register as Affiliates.

The Affiliate Program is not designed or intended to knowingly collect personal information from children. If we learn that a child has submitted personal information through an Affiliate application, we may delete the information and reject or terminate the account, except where retention is legally required.

If you believe a child has provided personal information through the Affiliate Program, contact info@shahkaar.com.

17. Third-Party Websites and Services

Affiliate links, the affiliate dashboard, and Shahkaar websites may contain links to or integrate with third-party websites, platforms, or services.

These third parties may collect and process information according to their own terms and privacy policies. Shahkaar is not responsible for the privacy practices of an independently operated third party.

You should review the privacy policies of UpPromote, Shopify, payment providers, social-media platforms, and other services you use in connection with the Affiliate Program.

18. Changes to This Privacy Policy

We may update this Privacy Policy to reflect:

• Changes to the Affiliate Program;

• Changes in the information we collect or how it is used;

• New service providers or technologies;

• Changes in legal or regulatory requirements;

• Security or fraud-prevention developments; or

• Other operational or business changes.

The updated version will display a revised “Last Updated” date.

Where required, we will provide additional notice through email, the affiliate dashboard, or our website before a material change takes effect.

If a change requires consent under applicable law, we will request that consent separately. Continued participation will not be treated as consent where the law requires a distinct affirmative action.

19. Relationship With Other Policies

This Privacy Policy applies specifically to the Shahkaar Affiliate Program.

Purchases, customer accounts, general website visits, shipping, customer service, and other interactions with Shahkaar may also be governed by Shahkaar’s general website Privacy Policy and Cookie Policy.

If there is a conflict concerning Affiliate Program data, this Affiliate Program Privacy Policy will apply to the extent of that conflict, unless applicable law requires otherwise.

20. Contact Information

For privacy questions, Affiliate data requests, complaints, security reports, or concerns about this Privacy Policy, contact:

Shahkaar Fashions Private Limited
Trading as: Shahkaar
Website: https://shahkaar.com
Email: info@shahkaar.com

By applying for or participating in the Shahkaar Affiliate Program, you acknowledge that you have received and read this Privacy Policy.